The biggest beneficiaries of twitter polls are the marketers and business people. This is because they earn more by learning what customers are looking for in products. Also, by using these polls, businesses get the feedback they require immediately at a much cheaper price. The average folk on the other hand do benefit a lot from these polls. For one, they can have a say in the decision making processes of a company they are loyal to. They can also be part of shaping what direction things such as politics go to by simply taking part in political polls. In any case, all twitter polls are anonymous even for the poll maker.
Another benefit with twitter polls is that they are well structured both in terms of how people can take part in them, and how responses are tabled. Anyone can clearly see a tweet with a poll in it, they can take part in the poll and retweet with ease whereas the poll make pins it for more interactivity. While filing your report, you cane easily see how the polls went on since twitter displays them on bar graphs. All polls are also public, which reduces any room for cheating or hiding of poll details.